Because We Know You’re Wondering…
“I already have a logo. Do I really need a full branding package?”
Not necessarily! If your logo is solid but the rest of your branding feels inconsistent, we can refine what you have. Branding is more than just a logo—it’s your colors, fonts, packaging, and overall vibe. If those elements don’t work together, your business won’t look as professional as it should.
Solution: We offer brand refresh packages to keep what you love but level up everything else!
“What if I don’t know what I want my brand to look like?”
That’s what we’re here for! We guide you through a simple (and fun!) brand discovery process to uncover your aesthetic, target audience, and unique selling points. You don’t need a fully formed vision—we’ll help you create one.
Solution: We start with a mood board and color palette session to define your brand’s personality.
“How do I know if my brand needs a refresh?”
If any of these sound like you, it’s time for a branding update:
You feel like your business has outgrown your current look.
Your logo, website, and social media all feel disconnected.
Customers don’t recognize your brand across platforms.
You’re embarrassed to send people to your website.
Solution: We’ll do a free branding audit and give you honest feedback on what’s working—and what’s not.
“Can I just get a website without branding?”
Yes! We can build a professional website even if you don’t need a full rebrand. But if your branding isn’t strong, we may recommend minor updates to create a more cohesive look so your website doesn’t feel out of place with your business.
Solution: Choose from our website-only packages or bundle with branding for a total transformation.
“I don’t sell online. Do I really need a website?”
Absolutely! A website isn’t just for selling products—it’s your digital storefront. Even if you only sell in person, potential customers will still look you up before they buy.
A website helps you:
Look more professional and build credibility.
Share your story, services, and contact info in one place.
Show up in Google searches when people are looking for businesses like yours.
Solution: We offer simple, stylish business websites that grow with you—whether you sell online or not.
“I don’t have time to manage my website after it’s built. Can you help?”
Yes! We offer ongoing website management, content updates, and even marketing support so you can focus on running your business instead of dealing with tech headaches.
Solution: Ask us about our monthly website maintenance plans!
“Will you manage my social media too?”
We don’t do full-service social media management, but we do set up your brand’s visuals so your Instagram, website, and marketing materials match beautifully. We also offer content planning templates to help you post more strategically.
Solution: We offer Instagram branding & templates so you can create on-brand content with ease.
“Can you help with marketing my business?”
Yes! While we don’t run paid ads, we do help small businesses build a marketing foundation with:
✔️ SEO-friendly website setups (so you show up on Google!)
✔️ Email list-building strategies to turn customers into repeat buyers
✔️ Content strategy & branding audits to help you market effectively
Solution: Need marketing guidance? Ask about our content & strategy consulting sessions!
“What if I just need a few small design updates?”
No problem! We offer mini branding refreshes, à la carte design services, and custom quotes for small updates.
Solution: Let us know what you need, and we’ll build a custom package for you.
“I’m ready to start! What’s the next step?”
Easy! Fill out our quick inquiry form to tell us what you need, and we’ll schedule a free consultation to go over details.
Still have questions? DM us on Instagram [@TheAestheticDepartment]
The Aesthetic Department transformed my brand, making it shine both online and at markets. Highly recommend!
Thanks to The Aesthetic Department, my small business stands out beautifully in-person and online. Truly exceptional service!